Assignment 3

For assignment 3. My group is working on the cab drivers case study.

The problem identified in the case study is that, cab drivers caught making traffic offence or getting complained for such are on the rise.

Statistics revealed that every 4 out of 10 taxi drivers were getting booked compared to 1 out of 10 private car users. An opinion poll on 100 motorist concurred with the result that taxi drivers were generally considered bad drivers. Common offence include cutting across lanes and picking up passengers at the bus lanes.

Our group identified this problem due to ineffective learning as drivers were clearly instructed on traffic laws as part of getting their driver's license. Further more drivers were sent to road safety training programme.

Our group further identified that the utilizing of a demerit point system act as a form of behaviourism learning. The taxi companies assume that drivers will be deterred from breaking traffic law if their year end bonus or job is threatened.

However, it is important to note that this system of demerit point infact act as a gauge for taxi drivers to estimate "how much more" offence he can make. By having enough points for deduction, taxi drivers will infact be embolden to make offences such as cutting across lanes to get to customers.

The resulting loss of a portion of bonus from demerit point deduction can be easily recuperated by getting more customers.

Despite the problem being identified as a behavioural problem. We believe this can be overcome with an instructional objectives.

Objectives (Audience, Behaviour, Condition, Degree format):

1) Given monthly customer service and road safety practical, taxi drivers will enforce quality service and road courtesy. Successful achievement rate will be a better rating of drivers from a monthly survey of 100 motorists.

2) Given a monthly test on road safety and the demerit points system, taxi drivers will enforce quality service and road courtesy. Successful achievement will be a 60% decrease in reported offences and demerit points.

3) Given a video advertisement on road safety commuters will demonstrate road safety behaviour by not flagging taxis in bus lanes, double yellow lanes and at traffic junctions. Successful achievement is indicated by a 50% decrease in taxi drivers getting booked for such offences.

4) Given road etiquette and customer service guidelines, taxi drivers will attain knowledge on customers’ needs and road safety. Successful achievement will be a 25% decrease in monthly complaints.